It'll be interesting to see what happens, although my hunch is that if any kind of apology is forthcoming it will be of the weaselly 'sorry for any offence caused' variety, and buried somewhere deep in the paper. Though it wouldn't surprise me if they merely apologised privately to the families and never mentioned it again. As an example of the kind of resolution you can expect from the PCC, here's a broadly similar complaint about Express insensitivity from a member of the public:
Complaint:If the Express do make a better fist of apologising than the standard 'remove the article from the internet and it's all alright', I'll gladly tip my hat to them though. (UPDATE 14/04/09: meant to update this earlier, but in the interests of full disclosure there was indeed an apology of sorts, covered here)
Mr Tim Fuller complained that the newspaper had insensitively and inaccurately reported the death of a family member, who had, apparently, sadly taken her own life. He was concerned that the newspaper had wrongly suggested that her death was connected to an “internet cult” and had included personal information about her and her partner.
Resolution:
The complaint was resolved when the newspaper apologised to him, removed the article from its website and circulated a legal warning to its journalists on the issue of reporting suicide.
The people of Liverpool got it right - boycott the paper, that makes them sit up then crawl.
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